The Fox Broadcasting Company (often shortened to Fox and stylized as FOX) is an American English language commercial broadcast television network owned by Fox Entertainment Group, a subsidiary of 21st Century Fox. The network is headquartered at 20th Century Fox studio on Pico Boulevard in Century City of Los Angeles with additional major offices and production facilities at the Fox Television Center in nearby West Los Angeles and Fox Broadcasting Center in the Yorkville neighborhood of Manhattan, New York City. It is the third largest major television network in the world based on total revenues, assets and international coverage. Launched on October 9, 1986 as a competitor to the Big Three television networks (ABC, NBC and CBS), Fox went on to become the most successful attempt at a fourth television network. It was the highest-rated broadcast network in the 18–49 demographic from 2004 to 2012, and earned the position as the most-watched American television network in total viewership during the 2007–08 season.